Mapping to the UN Sustainable Development Goals

SJF Ventures Portfolio Companies Map to 15 of the United Nations' 17 Sustainable Development Goals

About the Sustainable Development Goals

The United Nations (UN) Sustainable Development Goals (SDGs) were created to align member nations towards inclusive advancement while also protecting and preserving the natural environment. They were authored as a part of the UN’s 2030 Agenda for Sustainable Development and together make up a set of 169 targets under 17 overarching goals.

Beyond motivating and aligning national policy, the SDGs have provided a framework for investors that are interested in putting capital to work to support sustainable development. In the Global Impact Investing Network’s most recent Annual Impact Investor Survey 2020, the GIIN found that more than 70% of the impact investors they surveyed now track their performance against the SDGs.

To that end, SJF first pursued a mapping project in 2019 to understand how portfolio companies from SJF’s second, third, and fourth funds, in aggregate representing $243 million of impact-focused market-rate capital, fit within the UN SDG framework. SJF has continued to update the exercise to reflect additional investments made from SJF Ventures IV and, more recently, from SJF’s fifth fund that closed in January 2021 at $175 million.


SJF followed guidance from Mercy Corps to understand how its portfolio companies fit within the SDG framework. To begin, the SJF team identified 66 of the total 169 targets that could be relevant to venture capital investing models. Portfolio companies were mapped to as many targets as their business activities and impacts directly addressed, with some companies charting to seven separate targets. Concerning the specific methodology implemented, a company was credited as mapping to a given goal by addressing one or more targets under the broader SDG. It is also important to note that this exercise did not account for the depth of a company’s impact; for instance, the fact that a company mapped to five goals did not necessarily indicate that it had more impact than a company that addressed only two goals.


The SJF team mapped all portfolio companies from SJF Ventures III (2012, $90.5 million), SJF Ventures IV (2016, $125 million), and SJF Ventures V (2021, $175 million), as well as currently active portfolio companies from prior funds. SJF discovered that these companies map to 15 of the 17 SDGs, specifically addressing 35 out of 66 potentially relevant targets.

Figure 1: SJF Ventures portfolio companies map to 15 of the 17 Sustainable Development Goals

Waycare Case Study

Waycare, an SJF Ventures IV portfolio company, is an AI-based connected mobility platform for transportation agencies that harnesses data from sources such as GPS, navigation apps, connected vehicles, and infrastructure to provide actionable insights which improve traffic and safety management operations. Waycare serves as an interesting mapping example, as the company covers six targets across four goals.

  • Waycare works to reduce traffic incidents by using its AI-driven insights to improve road safety, thereby addressing Target 3.6 to reduce traffic deaths.
  • Waycare’s platform also works to reduce traffic in cities, thereby decoupling the economic development of cities from the pollution and inefficiencies of congested roadways, Target 8.4.
  • Furthermore, Waycare’s platform will ultimately enable the adoption of autonomous electric vehicles in cities, helping meet Target 9.4 to adopt clean and environmentally sound technologies.
  • Finally, Waycare’s platform supports the creation of smart and sustainable cities by improving holistic transit systems, informing city planning and lessening the environmental impact of cities, meeting Targets 11.2, 11.3 and 11.6.

Key Takeaways and Limitations

Mapping SJF Ventures portfolio companies to the SDGs confirmed the firm’s commitment to impact and reiterated the breadth of SJF’s portfolio. It also broadened the team’s understanding of impact and solidified a common vocabulary.

That being said, the small reach of some portfolio companies, particularly in the healthcare sector, was a surprise to the team. One of SJF’s healthcare focus areas is chronic disease treatment and management for underserved populations in the United States, a topic which is only covered by two targets (Target 3.4 addressing non-communicable diseases and Target 3.8 addressing universal quality healthcare). SJF portfolio companies in this vertical have deep impact that the SJF team did not feel was adequately credited by the SDG framework. This underscored the fact that the SDGs are a measure of impact focus, not depth of impact, and the number of targets or goals to which a company maps should not be construed as a measure of impact achieved. Furthermore, this gap between perception and mapping highlighted that the SDGs may be oriented towards less developed settings, with most of the described health targets addressing health concerns that are relevant to developing nations. This is not to say the framework is not useful for impact investors focused on the developed world, just that there are fewer relevant targets and goals for funds like SJF operating in these markets.


SJF will continue to track investments against the Sustainable Development Goals, as the SDGs provide a common vocabulary to discuss the possible impact(s) of a portfolio company or potential investment, and help the firm align its considerations within a broader framework employed by industry peers. In addition to ongoing mapping, SJF may in the future work to quantify portfolio companies’ impact using the SDG indicators.

SJF Ventures Portfolio Mapping.


A special thanks to SJF Venture Fellow Emily Davenport for her contributions to SJF’s initial SDG mapping exercise in 2019. 

Other sources and references:

Achieving the Sustainable Development Goals: The Role of Impact Investing, The GIIN

Financing the Sustainable Development Goals: Impact Investing in Action, The GIIN

How do we know if we’re contributing to the SDGs?, The Impact Management Project

Learn More About The SDGs, SDG Compass

Mapping Portfolio Impact to the SDGs: A Practical Guide for Impact Investors, Mercy Corps

SDG Communications Materials, The United Nations