Each year, Forbes partners with the Small Giants Community to recognize America’s Best Small Companies. In 2018, Vital Farms was one of 25 companies named to the Small Giants list, chosen for its “terrific workplaces, revolutionary products, outstanding services” and a final special quality that Forbes calls its “mojo.” Read the Forbes article.
Julia Kortberg, author of Touring with Purpose: The Inside Look At Companies Who Care, visited Vital Farms’ headquarters in Austin, Texas. Kortberg highlights that “Vital Farms’ business model is all about the multi-stakeholder approach, which means that they are always balancing their five most important stakeholders: employees, shareholders, vendors (birds included), customers, and community/environment. Founder & CEO, Matthew O’Hayer, believes that for Vital Farms to be successful as a business, the relationship also needs to be sustainable for all these key stakeholders.” Internally, the company values active listening, transparency and continuous education, practices that have allowed Vital Farms to develop an engaging and ever-progressing company culture.
Vital Farms is the nation’s leading provider of pasture-raised eggs and poultry products. The company is filling a market void by offering consistently nutritious, better tasting, Certified Humane pastured chicken products throughout the U.S.