October 9, 2014
Rustic Crust Returns to Production After Fire
Rustic Crust was on track for record monthly sales of its all-natural frozen pizza crusts when a fire burned its rural New Hampshire factory to the ground on March 6.
Founder and CEO Brad Sterl remembers that day not for the shock or sadness he felt, but for the speed with which he acted. He had hard-earned grocery store shelf space to maintain and new retail customers to appease. There was a plan to introduce new products to the market. Venture capital investors had bet on his business.