June 20, 2013

SJF Makes New Investment in Vital Farms

SJF Ventures has invested in Vital Farms, Inc., a Texas-based, sustainable agriculture company.

Vital Farms is the largest provider of pasture-raised eggs and poultry in the United States. The company’s rapidly increasing base of loyal consumers has led Vital Farms to be ranked first in the food and beverage category in Inc.’s recent list of the fastest-growing U.S. private companies.

Through a strong attention to quality and a focus on the well-being of multiple stakeholders, the Vital Farms team has created a company that provides nutritious, superior-tasting food for consumers; differentiated products for channel partners; attractive economics for farmers; responsible land use for communities; ethical, humane living conditions for animals; and a thriving business for shareholders. SJF Managing Directors Alan Kelley and Cody Nystrom led the investment for SJF Ventures. Watershed Capital assisted Vital Farms in the transaction.