Vital Farms 2025 Impact Report
This 2025 Impact Report describes how Vital Farms' results-driven, holistic approach to stakeholder resilience comes to life.
Matt O'Hayer, Founder
SJF Impact
Sustainability and Climate Resilience
SJF invests in companies that support shifting consumer preferences toward more sustainable, ethical, and transparent production. These companies realize focusing on multiple stakeholders, both people and planet, leads to more sustainable business growth.
Our Strategy in Sustainability
and Climate Resilience
SJF invests in products and services that mitigate environmental harm and help community resilience and adaptability in a changing environment. SJF further focuses on solutions that create shared interest among multiple constituencies, including consumers, workers, local and global environments, partners and suppliers. We believe sustainable products and systems are most durable when they strengthen the economic well-being of the communities they touch.
While much of SJF’s investment activity in this area has focused on food systems – which have substantial impact potential for the environment, worker economics, consumers and others – other areas of interest have included sustainable packaging, nature-based carbon projects, and AI-enhanced climate adaptation tools.
Pop quiz
What percent of companies in the S&P 1200 have significant dependencies on nature and biodiversity in their operations?
Answer: 85%.
According to the report, "The economy is reliant on the ecosystem services that nature provides in many different ways. For example, the ecosystem services provide wood to harvest; ground water or fresh water for drinking, cooling or irrigation; and animal and plant fibers for fabrics or fertilizers." This underscores the importance of sustainable resource use and consumption.
Source:
S&P Global
Our Impact Objectives in this Sector
-
1Advance More Sustainable Products and Systems
Promote the production of goods that require fewer carbon emissions, generate less plastic waste and other pollutants, and preserve our land and water systems.
-
2Build Adaptive and Resilient Systems in a Changing Environment
Strengthen the ability of communities, businesses and ecosystems to anticipate, withstand and recover from climate-driven disruptions.
-
3Promote Systemic Ethical Treatment of Stakeholders
Advance fair, responsible practices supporting the well-being of consumers, workers, environments, partners, suppliers and broader communities.
SJF quickly understood why consumers love pasture-raised eggs and why the principles of conscious capitalism are core to what we do. That helped us to select SJF as our first institutional investor.”
Impact Highlights
1,012,000
hectares of land
secured by Revalue Nature for next-generation projects to fight against deforestation and avoid carbon emissions
>275
independent family farms
supported with expert advice and fair pay in Vital Farms’ supplier network at the time of exit; over 425 today
10m+
connected consumer IoT devices
included over 25% in HVAC, energy, and resource efficiency
Sustainable Products and Consumption Spotlights
-
Vital Farms releases its 2024 Impact Update
Vital Farms released a 2024 Impact Update, describing its results-driven approach to improving the lives of people, animals, and the planet through food.
Vital Farms wins FOOD ENGINEERING’s 2023 Sustainable Plant of the Year
Vital Farms hatched a plan to create a model of sustainability for Egg Central Station, which is why it’s FOOD ENGINEERING’s 2023 Sustainable Plant of the Year.
